Reference USA

Case study: starting at page 118

How people have used ReferenceUSA

• Real estate agent—want everyone in a certain area
• Non-profit—limited budget, want to narrow businesses down
• Insurance—want certain types of business in Texas
• Church--reach out to people in area. What area? New movers.
• Consumer complaint—find a name and maybe an email address
• Corporate profile—Burt’s Bees
• Applying for a job—find out about a company
• On a roadtrip, want to know nearby… restaurants? Businesses?
• Find a lost family member. Find a neighbor’s phone number
• Find a neighbor. What was her name again? What is my neighbor's phone number?

Show data quality video. 

Don’t use phone numbers for telemarketing purposes—not scrubbed against DNC list.